From 2016 to 2019, I ran Insider's e-commerce video strategy, producing and directing affiliate videos and product reviews that drove over $75,000 in affiliate revenue and 500 million views a year. I launched Kitchen Insider on Facebook and grew it to 700K followers, organizing, shooting, and directing more than 100 on-site shoots and studio interviews along the way. I worked closely with management and content creators to identify which categories performed best across verticals.