Paid Social

At Misfits Market, I lead paid social video production end-to-end — from concept through launch — across YouTube, Instagram, and paid media, delivering 200+ assets a year as the company's sole video owner. Through continuous testing and iteration, I built new ad creative frameworks that lifted hook rate by 13% and click-through rate by 23%, with Facebook and TikTok campaigns generating nearly 400,000 new signups in 2025. I grew organic performance in parallel — average views per video went from 5K to 26K year-over-year — while increasing total video output by more than 60%.